Technology from leading European research - made in Bremen.

Ubica Robotics was born from the vision of digitally transforming brick-and-mortar retail. What began as a research project became a product that can recognize and understand its environment — creating process intelligence from it.
Today, Ubica Robotics is a scale-up with more than 70 experts working every day to help shape the future of retail.

Wissenspreis-certificate

Wissenschaftspreis 2022: “Best Startup in Retail”

Powered by EHI Foundation and GS1 Germany

TechTransfer Award 2022: “Best Robotics Spin-off in Europe”

Powered by euRobotics

ZukunftHandel Award 2023: “1st Place in the Innovation Strategists Category”

Powered by HDE German Retail Federation and Google

reta europe awards 2024: “Best AI & Robotics Application”

Powered by EHI Retail Institute and Lebensmittel Zeitung

From Research to real-world application.

Zwei Mitarbeiter planen zusammen

Our mission.

Our mission is to translate complex technologies into reliable, scalable systems that create real added value.
At Ubica, we work independently, collaboratively, and with a passion for innovation. We are committed to thinking things through thoroughly, implementing them together, and boldly developing them further.
This is how we create future-ready solutions that enable long-term partnerships.

Our vision.

We believe in a future where bold technological innovation and thoughtful decision-making go hand in hand. Ubica aims to set new standards for how complex systems in retail are responsibly developed and deployed—through teamwork, strong partnerships, and a commitment to creating impact beyond the moment.

Our founding team.

Gründerteam von Ubica

Georg Bartels

CTO

Alexis Maldonado

Hardware Lead

Ferenc Bálint-Benczédi

Perception Lead

Jonas Reiling

CEO

Ubica combines start-up drive, a passion for technology, and German engineering: for our customers, we turn innovative ideas into carefully planned and reliably executed solutions.

Georg

Retail works best when people, processes, and technology interact seamlessly. With Ubica, we support employees and make workflows smarter — from the warehouse to the shop floor.

Jonas

Become part of the team.

Jobs at Ubica Robotics.

Our way of working is defined by open, equal exchange, trust, and flat hierarchies. Everyone is encouraged to contribute and can make a real impact by driving the company forward with their ideas.

Our investors.

More than capital: strategic investors from the retail sector — investors with real industry expertise and operational strength who support and advise us.

dm-drogerie markt

Europe’s leading drugstore retailer

Vusion

Global ESL technology leader

Markant Finanz AG

Europe’s leading retail and services network

Bremer Aufbau-Bank

Equity capital for growth companies in Bremen

Our partners.

Together with strong partners, Ubica Robotics develops solutions for the brick-and-mortar retail of tomorrow.

dmTECH

IT and technology subsidiary of dm, one of Germany’s largest retail tech organisations

inovex

Leading German IT project house for digital transformation, data science, and AI

Markant Services International

Partner for digital retail, supplier, and data processes

University of Bremen

Leading German research university; institute focused on cognitive robotics and Physical AI

Our research activities.

As a university spin-off, we combine research excellence with practical innovation.

EXIST

The EXIST Research Transfer programme supports outstanding research-based start-up projects

European Union Co-Funding

Supports the project as part of European innovation and funding programmes

BFSZ Research Allowance

The research allowance supports innovative in-house research and development activities

Federal Ministry of Finance — Research Allowance